Case Study : Shakila Mustafa Colouring / Nur Ainaa Fakhira Rahimi

Rahimi, Nur Ainaa Fakhira (2021) Case Study : Shakila Mustafa Colouring / Nur Ainaa Fakhira Rahimi. [Entrepreneurship Project] (Unpublished)


SMC is the representative of “Shakila Mustafa Colouring” which is the name of the owner company
and it’s an independent company where it focus on selling new style and variety of scraf. have been
involved with the scarf industry for several years and established in the late 2013 appeals to Muslimahs
who are fashionistas. Suitable for daily wear, whether casual or formal, yet remaining modest and elegant.
The company had produce scarf for all age catagories but in these modern era scarf not only can be
wear by muslim people but by all people around the world as it symbolize as new fashion trend this is the
motto that the owner of this company want to give. The scraf style include semi-instant, instant, shawls
and square. They invest heavily in high-end fabrics such as Italian satin silk and various forms of chiffon.
Printed Chiffon, the popular Basic Shawl and Satin Square, as well as our Chiffon Premium, have received
positive reviews and are consistently in high demand despite numerous reproductions. Their best-selling
inner neck collection includes the 'V' Inner, round inner, and the new inner neck craze, their ever-popular
Snow Cap Inner.
What special about this company is that it did not just depend on specific shop to sell their scraf but
the owner had initiative to travel around Malaysia to sell it. They use exhibition and event as the place for
them to sell, by doing this they did not just raise a huge amount of salary each week but also can help
people who are facing a hard time during this pandemic since each of the state can only hire 2 till 4 workers.


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