Case Study : NSA Beauty / Nik Salsabella Antasha Nik Azhar

Nik Azhar, Nik Salsabella Antasha (2021) Case Study : NSA Beauty / Nik Salsabella Antasha Nik Azhar. [Entrepreneurship Project] (Unpublished)


For the case study, I have chosen this famous entrepreneur in Malaysia named Syafiqah Aina who is one of the young entrepreneurs that run a company which is NSA Beauty. Her personality has a great characteristic which makes her style of performing both business and her modeling. The self-confidence that she shows to everyone is amazingly inspiring to other people. With her key of good intention, she finally can be branding a product which is Ainaa Beauty skincare also a cosmetic product. Moreover, with her hard work also supports from other people, the company which is NSA Beauty is established on 20th January 2018. This systematic planning idea started up a business coming from her husband, Hafiz Mahammad. He decided to start to venture into business after he had to struggle with difficulties in his teenage life together with his wife, Syafiqah Aina. Other than that, what is the good decision that she made is when some event when viral, so with the smart thinking her, she used this opportunity to produce a cosmetic product sincerely to share the secrets of her beauty to the public as well as she opened job opportunities and also expanded his knowledge in the field of business by setting up such a great Nsa squad. The fact that she produces a trusted product with the dermatological test, the products such as serum, cleanser, moisturizer, and sunscreen as the selection of skincare become one of the most effective skincare for the local brand in Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Nik Azhar, Nik Salsabella Antasha
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: NSA Beauty, Nsa Squad and Local Brand
Date: 2021
Edit Item
Edit Item


[thumbnail of 52559.pdf] Text

Download (213kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details