Technology Entrepreneurship Project (ENT 600) : Mizuno Corporation Group / Muhammad Firdaus Shabani

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Arau, it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company which provide services to the same customer group as the product that we want to develop, which is Mizuno Corporation. In the first part of the report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure and services that company provides. Next, I study about the services that the company provide and other supporting services in order to maintain the stability of the company, as well as business, marketing and its operational strategy used by the company to promote their services which we find quite interesting. Strategy is an action plan for getting the goals. Goals indicate what a business unit wants to achieve. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management. In this case study, I analyzed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis.