Technology Entrepreneurship Project (ENT 600) : Mizuno Corporation / Muhammad Ashrul Abdul Rahim

This topic discussing about the background and motivation behind conducting the study and the purpose of the study. The business problem and the theories of the study also been describing upon this topic. Running pants has been developed for centuries. Since past few decades, running pants design and quality has changed in order to bring comfort to all runners in the world. Various style and type of fabric has been released according to the trend to make sure that people will buy and wear it comfortably. For example, some brands bring out running pants that is breathable, lightweight and polyester is the most common fabric in running pants either running shorts or a long running pants. Mizuno Corporation as sports equipment company has developed variety type of running pants with different type of quality with different prices. This is to ensure that Mizuno can compete with other competitors like Under Armour and New Balance. Developing a high-quality running pants seem easy, but it needs many aspects to focus on so that the quality is suitable for costumer especially for elite runners. The aspect that needs to be considered are like fabric type, design and the colourway of the pants. So, each of the aspect are very important in developing a high-quality running pants.