Case Study : Julieza Beauty Saloon Sdn. Bhd / Nur Alia Husna Mat Zahid

Mat Zahid, Nur Alia Husna (2021) Case Study : Julieza Beauty Saloon Sdn. Bhd / Nur Alia Husna Mat Zahid. [Entrepreneurship Project] (Unpublished)


Before I learn ENT 300, I never know the importance of this subject. After doing this case study, now I understand something that I never learn before. Now I understand that each entrepreneur has their own set of characteristics that must be met to effectively fulfill entrepreneurial functions. This assignment enlightened me to the truth of business. Not everyone is strong enough to face many obstacles when running a business. Only the strongest one will survive. That is why everyone in every company including the owner andthe teams have to plays an important role so that it is possible to beat another company and build the best company in Malaysia and also the world. As a result of doing this, the company also can point out their strength and weaknesses. I chose Julieza Beauty Saloon Sdn. Bhd for this case study. Julieza Beauty Saloon Sdn. Bhd is a company that provide personal care service to their customers that located in Kuala Terengganu. Not only that, this business is
actually focus on many types of service and product. Furthermore, Julieza Beauty Saloonprovide the best banana chips that known as Keppis or Cik Ja banana chips. Of course, this company is one of the companies that affected with Covid-19 pandemic, but Mrs Julizar and teams are the reason why this company still alive even though many Obstacles came in this Covid-19 pandemic.


Item Type: Entrepreneurship Project
Email / ID Num.
Mat Zahid, Nur Alia Husna
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Beauty, Personal
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Julieza Beauty Saloon Sdn. Bhd, Cik Ja Banana Chips and Keppis
Date: 2021
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