Abstract
This report aims to apply the grant for the New Product Development of Lapter. The team has decided to develop the 'Lapter", an electronic devise which is a laptop combined with printer. The purpose of this product development is to produce a device that is easy to carry anywhere and allow users to have an access of both printer and laptop at the same time. The product concept is an electronic device that combined the technology of a laptop and a printer. The dimension of the Lapter is 3.5cm thick and the weight is about 3.2kg. The uniqueness of the product is that the users does not require any cable or wires to use the printer function since the printer has been combined with the laptop. The target market for this 'Lapter" is students and academic staffs in Malaysia. The estimated number of sales forecast is RM12,186,225. The estimated selling price of a single 'Lapter" is RM1, 845 which will be distributed at electronic device stores in Malaysia. The product will be advertised on television and daily newspaper as a strategy to promote this product to users. The total cost which includes start-up cost, working capital cost and cost of components per prototype is RM107, 880.00. The process for applying the fund will take about 5months and the process for setting up the premise and develop product will take about 5 months. The quantity of prototype that will be develop is 16 which will be tested to 16 correspondents to determine whether this product function properly or not.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Abdul Latif, Nur Adilah 2016351669 Meli, Nur Fatihah 2016329089 Amirrudin, Afiqah Rahah 2016331507 |
Contributors: | Contribution Name Email / ID Num. Journal Advisor ZAINAL ABIDIN, ZANARIAH UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences |
Keywords: | Technology, Blueprint, Lapter |
Date: | December 2017 |
URI: | https://ir.uitm.edu.my/id/eprint/52249 |
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