Technology Entrepreneurship Project (ENT 600) : Norditrack / Muhammad Khairul Ikhwan Mohd Zuki

This is an attempt to understand how the principle can be implemented in real-life scenarios. This is part of a study for us as sports science students to get more factual data on and company that manufactures sporting goods. As a result, I had the opportunity to discover NordicTrack, a sports retailer, which manufactures high-quality goods for customers interested in sports and recreational activities. First and foremost, the company's general information has been gathered. Main and secondary sources are used to collect information. The advanced topic studies are included in the report's second section. The project's aim is to discover more about NordicTrack's background, organizational structure, goods, and services. In this case study, I looked at the company's strengths, weaknesses, opportunities, and threats in the real world. Next, I analyzed NordicTrack's product, which is primarily a common technology used by the organization for its chosen product, which is the bikes (Commercial S15i Studio Cycle). Here, I will describe the issues with the bikes that have grabbed my attention. The issue with the bikes that I found is that they are very expensive and might be out of reach for some people. Next, the bikes are not as adaptable as other bikes; once you have placed one in a location, it's difficult to move it. Finally, since the bikes have so many features, they would almost certainly need an electric supply, creating a risk to the consumer while exercising on them. In this report, I will go into greater detail about the issues and explore possible solutions towards the problem.