Technology Entrepreneurship Project (ENT 600) : Decathlon Group / Muhamad Danish Aiman Rosman

This is a venture to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that manufactures a product that deeply interests us, which is PUMA, a sports retailer. First of all, the general information regarding the corporate has been collected. Information is gathered through the primary and secondary source. In the second part of the report contains the specialized subject studies. The objective of the project is to figure on the background, organizational structure, products and services that PUMA provides. In this case study, I have analysed the strength, weaknesses, opportunities, and threats of this company in the real business world by using SWOT analysis. Next, I studied regarding the product manufactured by PUMA, which is primarily a standard technology utilized by the company for its selected product that we have chosen which is their football socks. Here, I will be explaining the problems of the socks that have take my attention. The problem that I discovered is the socks are unsuitable for peripheral vascular disease. Next, is the socks has itchiness effect which is uncomfortable for user after they open it. Lastly, socks developed by PUMA is not an antibacterial products. In this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems.