Determinants of "TikTok” addiction among university students / Nor Azilah Husin, Muhamad Saiful Hanif Khairi and Nurul Syazana Mohamad Nazeri

Husin, Nor Azilah and Khairi, Muhamad Saiful Hanif and Mohamad Nazeri, Nurul Syazana (2021) Determinants of "TikTok” addiction among university students / Nor Azilah Husin, Muhamad Saiful Hanif Khairi and Nurul Syazana Mohamad Nazeri. In: E-Proceeding for Asian Conference on Business, Economics and Social Science (ACBESS). Center for Islamic Philanthropy and Social Finance (CIPSF), Alor Gajah, p. 73.

Abstract

The younger generation nowadays loves to take pictures or make short videos to post on social media. Tik Tok is a short 15-second video application, made by ByteDance, a Chinese company called Douyin in China. It is made with a system that assists persons in creating and expressing such as lip-sync video. A melody can encourage many people to make short videos. This research is to study the factors that cause short video TikTok application addiction among students. T-test and ANOVA and multiple regression to determine the relevance and significance of the relationship between the selected variables were conducted. This study proved that social factors, family factors, and lifestyle factors are significantly related to the short video TikTok addiction. The test revealed that a variance of 63.4% (R2) of “TikTok" addiction could be explained by the social, family, and lifestyle factors.

Metadata

Item Type: Book Section
Creators:
Creators
Email / ID Num.
Husin, Nor Azilah
norazilah@unisel.edu.my
Khairi, Muhamad Saiful Hanif
UNSPECIFIED
Mohamad Nazeri, Nurul Syazana
UNSPECIFIED
Subjects: H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks
H Social Sciences > HM Sociology > Groups and organizations > Communities > Social participation
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus
Page Range: p. 73
Keywords: Short Video; Tiktok; Application; Addiction; Social; Family; Lifestyle
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/51938
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