Abstract
This business is created to provide an opportunity to all customers who love ice cream with very affordable price. Apart of selling this, Homemade Ice Pops Malaysia provided 90's childhood favorite and nostalgia. The Homemade Ice Pops Malaysia offers nostalgia-inducing "Ais Krim Potong" for customers. Over the years, this ice cream has been "upgraded" to what is popularly now known as "Ais Krim Potong" before. The plastic packing has been changed to a popsicle style ice cream. The Homemade Ice Pops Malaysia offers handmade premium popsicles with all-natural ingredients that come in a variety of flavors, and milo flavors is arguably one the most popular. They even cater for parties and events; just imagine-the looks of joy on your guests' faces when they unwrap these, guaranteed they love it. Providing the variety flavors to gives high satisfaction of consumer. The Homemade Ice Pops Malaysia target customer is for this era kids and teenagers which growing up with Gelato, Magnum, Baskin Robin and Others brand with price that they cannot afford, but with Ice Pops Malaysia, they can still enjoy eating ice cream with affordable price with variety of flavors.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Mohd Rosli, Aimie Diyanna UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Advisor Zainal Abidin, Zanariah UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Industry H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History > Malaysia H Social Sciences > HF Commerce > Business |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Keywords: | ETR, The Ice Pops Malaysia, Food, Aimie Diyanna Mohd Rosli |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/51835 |
Download
51835.pdf
Download (747kB)