Mukrim MN Enterprise / Mazliani Mohd Muslim, Nurulfazila Gala … [et al.]

MOHD MUSLIM, MAZLIANI and GALA, NURULFAZILA and NOORZAMBRE, NURULSHUHADA and ABD HADI, FATIN SYAFIKAH and SHAARI, NORSHUHADA (2019) Mukrim MN Enterprise / Mazliani Mohd Muslim, Nurulfazila Gala … [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

Mukrim MN Enterprise is a start-up soya drink and Tau Fu Fa retail establishment located in Segamat, Johor. Mukrim MN Enterprise expects to catch the interest of a regular loyal customer base with its broad variety of soy products. The company plans to build a strong market position in the town, due to the partners' industry experience and a mild competitive climate in the area.Mukrim MN Enterprise aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. MOHD MUSLIM, MAZLIANI 2016790553 GALA, NURULFAZILA 2016884554 NOORZAMBRE, NURULSHUHADA 2016212922 ABD HADI, FATIN SYAFIKAH 2016798445 SHAARI, NORSHUHADA 2016867322
Contributors:	Contribution Name Email / ID Num. Journal Advisor ZAINAL ABIDIN, ZANARIAH UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords:	Food, Business, Enterprise
Date:	July 2019
URI:	https://ir.uitm.edu.my/id/eprint/51762