Case study for company IKEA Malaysia Sdn Bhd/ Meor Shaiful Shahrudin … [et al.]

Shahrudin, Meor Shaiful and Shaharuddin, Nur Ayunie and Samsul, Norfarhana and Azhar, Puterl Alia Natasya and Fitri Hasnan, Nur Alia (2018) Case study for company IKEA Malaysia Sdn Bhd/ Meor Shaiful Shahrudin … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

In 1943, IKEA became founded through Ingvar Kamprad a 17 years old who determined to begin the enterprise with cash he obtained from his father. This paper will provide an evaluation of how the company used patron segmentation as an advertising tool to extend the boom of the business enterprise the world over. It will examine the traditional method utilized in Sweden versus the American marketplace and an outline of the strategic growth opportunity in the United State and the other countries more.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Shahrudin, Meor Shaiful UNSPECIFIED Shaharuddin, Nur Ayunie UNSPECIFIED Samsul, Norfarhana UNSPECIFIED Azhar, Puterl Alia Natasya UNSPECIFIED Fitri Hasnan, Nur Alia UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Small business H Social Sciences > HF Commerce > Business
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Keywords:	Ikea, Enterprise, Advertising tool
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/51753