ENT 600 : La Calisto Sdn Bhd / Muhd Akram Zainal Abidin ... [et al.]

This paper is focus on a case study of the company, Omni Eye wear shop that located at Level 2, Plaza Satelit B, UiTM Kampus Puncak Alam. For this purpose, we have an interview session with the owner about the company information and do company analyses which are SWOT analysis and Customer trend canvas analysis. Learning the current condition of strength, weakness opportunities and threats can help a development in business strategies. It is a common tools for a better planning and a kind of brainstorming. The strategy to enhance the technology and marketing of the business is a very critical thing because we need to be brave in order to try new methodology. Besides, the problems finding from the company is by the company analysis and how the owner come out with the solution to handle the problems.