ENT 600 : New product development : EZ mall / Noorsyarah Najihah Nordin ...[et al.]

After initial observation towards the apps that available in marketing, the team had chosen a product that we believe can contribute to the all people especially for tourists. Our product is an application called "Ez Mall". Nowadays, most people regardless local or non-local have problems finding the location of store and shops especially in malls. Most of them will spend around 20 minutes to get to the store, even when they have go through the directory maps in the mall. In addition, this app also helps people in finding parking available in malls as most people tend to spend most of their time only on searching for parking. Next, this app has a "set meeting point" option that is very beneficial for tourists that go in groups, as some tend to go to different shops and get lost, so, they can turn on the app together, to set a meeting point for them or they can also follow the direction to go to the other teammates. Nevertheless, this app is very beneficial for people who always finding difficulties in all of these problems. This app will definitely ease everyone's task and daily activities, and plus it shortens people's time in searching for parking and shops too.