ENT 600: Absolute thermos / Ahmad Syahirr Syah Mohd Zaini … [et al.]

New Product Development (NPD) process is necessary for entrepreneurs to continue surviving in today economy. Everyone is competing to produce new products or improvising existing products to attract consumers' attention. In today life, consumers' feedbacks are important for entrepreneurs to move forward and create a beneficial product for consumers and gain profit from it. PINEPINE Sdn. Bhd. is a company that focuses on simplify consumers' works with great satisfaction. We aware of consumers' need and try to fulfil them by developing new products or improvising existing products. The absolute thermos flask is our first attempt to meet consumers' need. This product is created to make the consumers experience the easy way to be able to enjoy hot beverages throughout the day without a hassle and provide other functionality to meet consumer daily routine. We use Consumer Trend Canvas (CTC) in R&D process to obtain a good idea and conduct a few surveys to see whether the idea of a new product stand a chance in consumers' life or not. Our population target is among students and staff from different gender and all age stages. We try to meet consumers' expectation by creating a simple product that can be used by everyone and achieve good results. Our product is also designed to provide the consumer with a simple product with various useful function. This can encourage the consumer to spend less money to buy hot beverages at cafe and start making their own drinks which can cut cost in long-term compared to buying hot drinks every day. The product's specifications are discussed in ' detail during R&D to make sure the product we made from a material that cannot harm the consumers.