McDonald Seksyen 7 Shah Alam / Nadia Athira Yunus ... [et al.]

Yunus, Nadia Athira and Nik Baharudin, Nik Nurfadzillah and Sabri, Nur 'Atikah and Azman, Nurul Haziqah and Abu Bakar Sonny, Nurul Najwa Zulaikha and Nahar, Zulemalina (2019) McDonald Seksyen 7 Shah Alam / Nadia Athira Yunus ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

This case study is conducted to analyze the real situation of technopreneurship. On this case study, we have chosen McDonalds, Section 7 Shah Alam to conduct our investigation. McDonald have been~a~well-known as one of the leading restaurant chains in the world. Their main purpose is to focus on all types of customer where their target market is for everyone in the community around the world. The purpose of this study is to analyze the strategies, strength and weaknesses which McDonald's have been dealt with. All these factors will be discussed further in the case study.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Yunus, Nadia Athira 2017420316 Nik Baharudin, Nik Nurfadzillah 2017420266 Sabri, Nur 'Atikah 2017420182 Azman, Nurul Haziqah 2017420324 Abu Bakar Sonny, Nurul Najwa Zulaikha 2017420252 Nahar, Zulemalina 2017420314
Contributors:	Contribution Name Email / ID Num. Journal Advisor Zainal Abidin, Zanariah UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences
Keywords:	Food, Company, Restaurant
Date:	July 2019
URI:	https://ir.uitm.edu.my/id/eprint/51664