Zuellig Pharma Sdn Bhd / Elda Fira Shahirah Abdul Razak, Farah Ainna Rozmi ... [et al.]

Abdul Razak, Elda Fira Shahirah and Rozmi, Farah Ainna and Mohamad, Hanita and Salleh, Nur Shahfatin and Mat Sukri, Nurul Nazirah (2019) Zuellig Pharma Sdn Bhd / Elda Fira Shahirah Abdul Razak, Farah Ainna Rozmi ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

This report is focus on a case study of the company that the team choose which is Zuellig Pharma (M) Sdn Bhd. Zuellig Pharma has been recognized around Asia. Their company is located in Malaysia, Thailand and Singapore. Their strategic business location enable them to connect with their consumers easily. This is one of their marketing strategy in order to expand their business in Pharmaceutical industry. They provide excellent distribution, digital and commercial services to support the growing healthcare needs in this region. They produced medicines and supply medical equipment for customers.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Abdul Razak, Elda Fira Shahirah
2017420204
Rozmi, Farah Ainna
2017420152
Mohamad, Hanita
2017420234
Salleh, Nur Shahfatin
2017420304
Mat Sukri, Nurul Nazirah
2017420268
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences
Keywords: Zuellig, Pharma, Sdn bhd
Date: July 2019
URI: https://ir.uitm.edu.my/id/eprint/51654
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