Zuellig Pharma Sdn Bhd / Elda Fira Shahirah Abdul Razak, Farah Ainna Rozmi ... [et al.]

Abdul Razak, Elda Fira Shahirah and Rozmi, Farah Ainna and Mohamad, Hanita and Salleh, Nur Shahfatin and Mat Sukri, Nurul Nazirah (2019) Zuellig Pharma Sdn Bhd / Elda Fira Shahirah Abdul Razak, Farah Ainna Rozmi ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

This report is focus on a case study of the company that the team choose which is Zuellig Pharma (M) Sdn Bhd. Zuellig Pharma has been recognized around Asia. Their company is located in Malaysia, Thailand and Singapore. Their strategic business location enable them to connect with their consumers easily. This is one of their marketing strategy in order to expand their business in Pharmaceutical industry. They provide excellent distribution, digital and commercial services to support the growing healthcare needs in this region. They produced medicines and supply medical equipment for customers.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Abdul Razak, Elda Fira Shahirah 2017420204 Rozmi, Farah Ainna 2017420152 Mohamad, Hanita 2017420234 Salleh, Nur Shahfatin 2017420304 Mat Sukri, Nurul Nazirah 2017420268
Contributors:	Contribution Name Email / ID Num. Journal Advisor Zainal Abidin, Zanariah UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Applied Sciences
Keywords:	Zuellig, Pharma, Sdn bhd
Date:	July 2019
URI:	https://ir.uitm.edu.my/id/eprint/51654