ENT 600 : Fazz enterprise / Muhammad Adha Abdul Rahim, Nuruddin Abdul Razab and Mohd Zaid Mohd Nawi

The aim of conducting this study is to identified the potential of the company based of the SWOT analysis and Consumer Trend Canvas. In this study, we chose Fazz Enterprise as this company is the largest supplier for crisp in Kuala Langat District. This company has potential to place their product in a better market such as the overseas market. To ensure this company able to fulfill the demand in the future, a few mechanism need to be implement so that the current problem able to be solved without disturbing the company's production. The data collected in this study is based on observation, interview and preview of the document and previous record. The data collected will be analyzed and the recommendation will be given to improve the performance of the company. 2.