Juan empire car rental / Nursyuhada Hassim ... [et al.]

Hassim, Nursyuhada and Nor Azman, Syaza Izzati and Ahmad Sohor, 'Atiqah Auni and Mohd Nor, Nur Muhammad Hanis and Wan Abdul Aziz, Wan Elyza Fazlyana (2019) Juan empire car rental / Nursyuhada Hassim ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Puncak Alam, it is a part of study for everyone to undergo a case study project. So, for this purpose, we got the opportunity to research a company which take our interest that is Juan Empire Car Rental. ^i In the first part of the project report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Juan Empire Car Rental provides. Next, the team study about the technology used by Juan Empire Car Rental that is developing a website for company purpose. It is use for customer to gain information and make booking easier. Lastly, the team research about the company financial achievements regarding how they manage their financial as well as achievements gain from the financial management. Goals indicate what a business unit wants to achieve. Strategy is an action plan for getting the goals. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management. In this case study, the team analysed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company, the team analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis, making it as our innovation to be continued in new Product Development task.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Hassim, Nursyuhada
2016291258
Nor Azman, Syaza Izzati
2016214832
Ahmad Sohor, 'Atiqah Auni
2016824112
Mohd Nor, Nur Muhammad Hanis
2016884326
Wan Abdul Aziz, Wan Elyza Fazlyana
2016273284
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Keywords: car, rental, student
Date: November 2019
URI: https://ir.uitm.edu.my/id/eprint/51509
Edit Item
Edit Item

Download

[thumbnail of 51509.pdf] Text
51509.pdf

Download (809kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

51509

Indexing