Juan empire car rental / Nursyuhada Hassim ... [et al.]

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Puncak Alam, it is a part of study for everyone to undergo a case study project. So, for this purpose, we got the opportunity to research a company which take our interest that is Juan Empire Car Rental. ^i In the first part of the project report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Juan Empire Car Rental provides. Next, the team study about the technology used by Juan Empire Car Rental that is developing a website for company purpose. It is use for customer to gain information and make booking easier. Lastly, the team research about the company financial achievements regarding how they manage their financial as well as achievements gain from the financial management. Goals indicate what a business unit wants to achieve. Strategy is an action plan for getting the goals. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management. In this case study, the team analysed the strength, weaknesses, opportunities and threats of this company in real business world by using SWOT analysis. Thus, from the needs and demands from the existing consumers of this company, the team analysed and find a solution to overcome and to fulfil their needs in Consumer Trend Canvas (CTC) analysis, making it as our innovation to be continued in new Product Development task.