Jaez Industries (M) Sdn. Bhd. / Zuhainy Ahamad Zhaki, Khadijah Sunarno … [et al.]

The aim of conducting this study is to identified the potential of the company based of the SWOT analysis and Consumer Trend Canvas. In this study, we chose Jaez Industries (M) Sdn. Bhd as this company is the largest supplier for crisp in Kuala Langat District. This company has potential to place their product in a better market such as the overseas market. To ensure this company able to fulfill the demand in the future, a few mechanism need to be implement so that the current problem able to be solved without disturbing the company's production. The data collected in this study is based on observation, interview and preview of the document and previous record. The data collected will be analyzed and there commendation will be given in order to improve the performance of the company. The interview has been carried out to understand the real situation that happens in the company.