Abstract
FamilyMart in SS15 is a popular convenience store where most people especially teenagers and young adults go to obtain freshly prepared snacks. However, our observation implies that the fresh food sells out quickly and is no longer available for the day. The problem leads the team to analyze the issue on the availability, selling and purchasing method of fresh food in FamilyMart in SS15. This study's research method uses survey analysis conducted via questionnaires handed to random customers at a certain time. The answers revealed dissatisfaction and disappointment among the customers towards the constant unavailability of the freshly prepared food items. The observation leads the team to a further discussion and come out with a solution on making it easier for customers to know the availability of the fresh food and pre-order food items. The team recommended on establishing an application which notifies the users whether the required item is available, the amount of the item and when will it be available. The limitations to this study is that most of the customers in the SS15 FamilyMart are college students.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ahmad, Damia Kamilia UNSPECIFIED Shaarani, Luqman Hariz UNSPECIFIED Ismadi, Muhammad Luqman UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > New business enterprises H Social Sciences > HF Commerce > Business |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Architecture, Planning and Surveying |
Keywords: | FamilyMart, Fresh food, Customers’ satisfaction |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/51443 |
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