Case Study : Wardrobe Cikgu Zura / Nurul Farzana Zulkeflee

Zulkeflee, Nurul Farzana (2021) Case Study : Wardrobe Cikgu Zura / Nurul Farzana Zulkeflee. [Entrepreneurship Project] (Unpublished)


It is important for everyone to learn the basic and the fundamental of entrepreneurship as we are surrounded by business world everywhere. It is also to prevent us from being clueless and ignorant about important knowledge that we need to learn in this generation. It is also because business is one of the ways for us to survive in case we do not have any office or salaried work from the company. The company that I chose for the Case Study is Izzati Resources. They mainly sell Zeatty Beauty products. My main focus would be on their physical store named as Wardrobe Cikgu Zura placed in a family daily supermarket, Econsave Jerantut, Pahang. The reason why I chose this company is because even though the owner of Wardrobe Cikgu Zura is considered as young, however she is a very passionate and detail-oriental entrepreneur. They sell cosmetics, skincare, baju kurung and also scarves. Besides that, they also support Small Medium Enterprise business by selling their products in her store. She sells various of products but all of them are considered as affordable and reasonable prices. It is suitable with her store location in Econsave Jerantut which focus on cheaper prices products. I am interested because she sells items that are considered to be in trend and viral but with low price. Her store products can be buy anytime without specific period of time and event. It can also be enjoyed by B40 to M40 customers. The price is also suitable for students to buy their products as they do not have to invest large amount of money. Their store design and layout are also very nice and welcoming. It is decorated with light brown coloured wallpaper and flower decoration which makes their store to look cozy and nice. It plays a huge role in their business too. Thus, it makes me feel interested to learn and explore about their business journey. I hope I will learn many new things, skills and knowledge from this case study.


Item Type: Entrepreneurship Project
Email / ID Num.
Zulkeflee, Nurul Farzana
Email / ID Num.
Ramli, Nur Haslina
Subjects: G Geography. Anthropology. Recreation > GT Manners and customs > Costume. Dress. Fashion
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: cosmetics, skincare, baju kurung
Date: 2021
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