Ramly Halal Mart / Abdul Haziq Ikhwan Abd Halid Han ... [et al.]

This case study functions as an attempt in order how theories can be/applied' to a specific practical situation. As a UiTM Shah Alam student, it is part of,the study for everyone to undergo the case study project. This leads to an opportunity forme team to conduct a research on how a restaurant company runs its services. Ramly Halal Mart Sdn Bhd located in Shah Alam has been chosen and approached by the team in order to conduct this case study. The first part of the project report shows the general information of the company that has been collected after visiting the restaurant, where the information collected and gathered via primary as well as secondary source. For the second part of the project, it contains a more specialized and specific subject study. Generally, the main objective of this project is to work on the company background, organizational structure, products and services provided by Ramly Halal Mart Sdn Bhd. The team also studied on the technology that is being used in the production of goods and services by the restaurant to ensure consistency of the restaurant's products. It is also interesting to know that there is no publication in marketing strategy for the branch since the manager claimed that the name of Ramly Halal Mart sdn bhd is already known by the local people. The branch also took the advantage of their strategic location in which it is located near the seksyen 2 food court and 'Kolej Meranti' which is one of UiTM Shah Alam hostels. Being the right location is one of the key ingredients in a business's success as it often plays a crucial role in a company's profit and overall success. Besides, the team also look into the financial achievement of the company regarding on how the branch manage their financial and achievement gain from the financial achievement.