Abstract
This paper is focus on a case study of the company, Zalora Warehouse that are located at Mapletree Distripark Seksyen 23, Shah Alam Selangor and act as Malaysia branch. This company mainly handles online fashion retailers in Asia. Through this report, we study the background of the company, its organizational structure, its products and services, and the technology involved in the company. Other than that, we also learning the current condition strength, weaknesses, opportunities and threats can help a development in business strategies in order to enhance the technology and marketing of the business. In this case study, we analysed the strength, weaknesses, opportunities, and threats of this company in the real business world by using SWOT analysis.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Samsul, Nurasyikin 2016598623 Ahmad Bohary, Nurlyn Ayuni 2016524009 Roy, Laydyawati 2016565465 Ruslan, Zahrul Atikah 2017669092 |
Contributors: | Contribution Name Email / ID Num. Journal Advisor ZAINAL ABIDIN, ZANARIAH UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Computer and Mathematical Sciences |
Keywords: | Fashion, Warehouse, Zalora |
Date: | November 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/51314 |
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