Bata Primavera Sdn. Bhd. / Mohd Danial Arieff Mohd Ghafoor … [et al.]

MOHD GHAFOOR, MOHD DANIAL ARIEFF and ISMAIL, PUTERI NADHIRAH and MOHD SHUKRI, SYARIZAD SOFIA and RAHMAN, FATHIIN NABIILAH and NOR WAHID, FARRAH KHALIDAH (2019) Bata Primavera Sdn. Bhd. / Mohd Danial Arieff Mohd Ghafoor … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

This report is to study the performances and the ways of operation for the local shoes company where an interview was done at Bata shop located at Seksyen 7, Shah Alam. There are three main perspective that being study in this report including the success of the company, design challenge and strategy implementation. Furthermore, this reports will explain details on history of company, financial, management of the organization, technology used and also the current marketing strategy. This report also focus on the analysis of strengths, weaknesses, opportunities and threat that affecting the company itself. Furthermore, the consumer trend canvas are also being discussed in details. The problems of the company were found out and then the solution given after the brainstorming process. Some recommendations being proposed for the improvement of the operations that is ideal for the increasing Bata's needs, and increase the corporate image as the multinational retailer of worldwide brand.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
MOHD GHAFOOR, MOHD DANIAL ARIEFF
2016250402
ISMAIL, PUTERI NADHIRAH
2016250446
MOHD SHUKRI, SYARIZAD SOFIA
2016250286
RAHMAN, FATHIIN NABIILAH
2016250152
NOR WAHID, FARRAH KHALIDAH
2016250472
Contributors:
Contribution
Name
Email / ID Num.
Journal Advisor
ZAINAL ABIDIN, ZANARIAH
UNSPECIFIED
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Chemical Engineering
Keywords: Bata, Shoe, Report
Date: November 2019
URI: https://ir.uitm.edu.my/id/eprint/51243
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