Technology Entrepreneurship Project (ENT 600) : Nordictrack / Inas Haqira Azman

The theories and knowledge that get through this course can be applied to the practical situation one day. As a student of UiTM Perlis, it is compulsory to take this course to expose our self to the business once graduated if needed. .So, at first all the general information regarding company and product availability has been collected. All the information is collected based on the few sources. In this case study also needed to analyse the strength, weakness, opportunity and threat that can be seen at the products. The choosen product from NordicTrack is T-Series Treadmills EXP7i that have been identify the main problem that catch my attention is lack of space because of the big treadmills. From that problem, I came out with the best solution that is change the design to be more slim but elegant. This solutions lightly help to minimize the size of the machine and at the same to be more elegant that can attract more people to buy this product. In this case study I will explain and discuss more on the problems and solution for that products.