Technology Entrepreneurship Project (ENT 600) : Mizuno / Haziq Herul Anuar

This is an attempt to know how the theories can be applied to practical situation. As a UiTM Perlis student, it is a part for every student to handle a case study project. So for the purpose of the project, I got the opportunity to make a research on a sport manufactured company product which Mizuno which currently based at Japan. Firstly, the general information about the corporate company has been collected through official Mizuno website as primary source. Secondly, the report contains specialized subject studies. The objective of the project is to figure on the background, organizational structure, products and services of Mizuno provides. The objectives of this case study find the background, organizational structure, products and services that Mizuno provides. In this case study, I have analysed the strength, weakness, opportunities and threat of this company which by using SWOT analysis. Next, regarding based on what I had choose for the Mizuno product which is running shoe, I will explaining the issue that caught my attention. The issue that I had found which is lack of latest features, lack of responsiveness and same pattern of design. So that, based on need and demands from the existing consumers of this company, I analysed and find a solution to overcome and fulfil the need of the consumer and explaining deeper regarding to this problem.