User satisfaction toward electronic services (e-services) in Sungai Petani Municipal Council / Nor Julia Syahira Abd Aziz and Siti Munirah Mahadi

Abd Aziz, Nor Julia Syahira and Mahadi, Siti Munirah (2019) User satisfaction toward electronic services (e-services) in Sungai Petani Municipal Council / Nor Julia Syahira Abd Aziz and Siti Munirah Mahadi. [Student Project] (Unpublished)

Abstract

This research studied about the user satisfaction towards electronic services (e-services) provided by Sungai Petani Municipal Council (MPSPK). User satisfaction can be define as a feel of pleasure when the user able to get what they predict from the service provided (Smeran, 2017). The aim of this study is to measure the level of the user satisfaction and the factor that influence the user satisfaction. There are three independent variable that was investigate in this current study which are accessibility, trust and content quality. This study also measure how far these independent variable contribute to the user satisfaction through the level of strength by Ratner (2009). However, the questionnaire had been distributed by the researcher in order to get the data of the respondents and the total respondent involve in this study is 249. All the data also had been analysis by using the statistical method. Throughout the analysis, the researcher found that, the variable that contribute most to the user satisfaction is trust.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abd Aziz, Nor Julia Syahira
2017733485
Mahadi, Siti Munirah
2017122609
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme: Bachelor of Administrative Science
Keywords: User Satisfaction, Accessibility, Trust, Content Quality, Sungai Petani Municipal Council
Date: December 2019
URI: https://ir.uitm.edu.my/id/eprint/51044
Edit Item
Edit Item

Download

[thumbnail of 51044.pdf] Text
51044.pdf

Download (485kB)

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad | Kampus Sg Petani, Kedah

ID Number

51044

Indexing

|

Statistic

Statistic details