Entrepreneurship : ZeaMays Entreprise Fresh & Sweet / Suriati Ali ... [et al.]

Yellow with gold, fresh and sweet...that is the best description about com normally people known at everywhere. Sweet com is one of the short term plantations which famous in Malaysia. There is variety of sweet com fruits that has been produce such as Hybrid, Thai Super
Sweet, Manis Madu and Masmadu. In Malaysia, sweet com has been planted as for fresh food whether roasted or others like to make ice cream, pudding and other recipes. It is suitable to plant in most Malaysia area.

Our company name is ZeaMays Enterprise. ZeaMays Enterprise is established on the 1st January 2009. Our company is involving in agriculture industry. The company operation is based on the planting, selling and supplying the com fruits. Under the label of our company, we concentrate on producing of sweet com hybrid. Our business operates in Hulu Terengganu, Terengganu at Taman Kekal Pengeluaran Makanan (TKPM) Landas, Mukim Penghulu Diman,Hulu Terengganu, Terengganu.

This business is founded by five persons who are the partners of ZeaMays Enterprise. We form this business as partnership. The partners of this company are comprised of the people with high skill of people and have good experience in plantation of agriculture industry. All the
partner of this company is involving with the management and administration of the business operation. All the five partners hold the position of General Manager, Financial Manager, Operation Manager, Administration Manager and Marketing Manager. The capital of our business is RM 160,238.00 which is from our partners, and loan from Agro Bank at RM 100,238.00.0ur company also hires clerk, supervisor, quality control, sales promotion.

In the operation, we produce two type of sweet com hybrid which is type A and B. The total cob we produce is about 250, 000 per 3 month. The total output per 3 month is about RM 120, 000, which RM 100,000 for type A and RM 20,000 for type B. We also hire worker to work in the farm about 6 workers and for overall operation personnel is 9 workers.

The overall project cost for ZeaMays Enterprise is about RM 145, 671.00. It is including of three budget which are administration budget, marketing budget and operation budget. This budget is used for running the production of our sweet com hybrid.

In the marketing, our target market is TADC which is Terengganu Agrotech Development Corp Sdn.Bhd. The others are small stall in Pasir Putih, Marang. Then, for market strategy we use factors such as product and production, pricing strategy, place or distribution and public relation. We produce fresh sweet com, use direct selling as distribution strategy. The type of promotion we use are advertising, yellow page, sign board, news paper, web site, radio advertisement, and business card. Our service strategy is to make sure we have customer’s contacts.