ETR 300 : Green Peace Nursery / Nor’ Azizi Asmuni ... [et al.]

Green Peace Nursery develops this business plan and it will be operate starting from January 2001. Green Peace Nursery is a business, which is base on concept of proposed young plant and productive oil palm trees. The certified clones of seed are purchased from reputable breeders such as FELDA, PORIM and GUTHRIE and we will grow them until the maturity age that is 7 month. The type of clones that we only focus is DxP or Tenera. DxP is the best type of palm oil. It comes from consolidation of palm oil that is Dura and Pisifera. Tenera or DxP produce more oil and more heavy than other types. Each 'tandan' of Tenera or DxP will produce 23.7 % of oil and the heavy is 58.4 kg. Our potential customers are comes from small-holders, private estates, and state and government agencies. It is because our government encourages us to involve in palm
oil plantation. It is because palm oil is used primarily for cooking, petrol, soap and candles. The basic marketing strategy of this business is find strategic location for our nursery. Then we will make promotion by using advertising. We will advertise our product in Yellow Pages and in the magazine that produce by PORIM and PELADANG. For the first year, the average of young plant that we could sell is 4000 units per
month and we assume the profit that we could get is RM 6000. The sales is variety from month to month because the plantation of palm oil is depends to the season. The market demand will increase in the rainy season.