Case Study : Pak Tam's Burger / Mohamad Zuhairi Liza

Liza, Mohamad Zuhairi (2021) Case Study : Pak Tam's Burger / Mohamad Zuhairi Liza. [Entrepreneurship Project] (Unpublished)


The main point of this case study is that it allows us to see a real-life situation in which we can notice an issue that has to be fixed.
Pak Tam’s Burger is the stall where I did my case study. He sells burgers that he has developed over time. His shop is located at Jalan Sultan Abdul Samad 1 and has 30 years of experience, which he plans to continue. During my preparation for this stall, I discovered a few flaws in the business process. Marketing activities, operating activities, administrative activities, and financial activities are all key issues for the booth. The shop has no marketing strategy, which is a problem in marketing efforts. The operation activities come next. The issue with stalls is a lack of personnel. Pak Tam’s, the proprietor of the booth, is the only employee of the stall. Due to the fact that he makes the
burger by himself, his service is slow. The shop does not preserve any business records for administrative purposes. As a result of his lack of personnel, he should hire another employee. Last but not least, in terms of financial activity, he has a problem with maintaining cash flow. He must ensure that their profit exceeds their expenditure. I examined these issues utilising SWOT analysis as one of our techniques for solving problems and recommending a solution to our mentor.


Item Type: Entrepreneurship Project
Email / ID Num.
Liza, Mohamad Zuhairi
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business > Success in business
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Service delivery procedure, Sole proprietorship and Making burger
Date: 13 June 2021
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