Technology Entrepreneurship Project [ENT 600] : Dick’s Sporting Goods / Muhammad Faiz Mardhiman

This task has been given from lecturer of ENT 600: Technology Entrepreneurship of a case study. This is a individual task which the student need to find one company and do the company analysis toward the company that has been chosen. The company selected by me is called DICK’S Sporting Goods which is a sport retailer. The company is selling varies kind of product that related to sports. The product that I have specifically selected for analysis is the GPS Gold Watch product is for players to easily locating their ball where it landed. Therefore, players do not need to walk while finding where it has been land so it would save much more energy rather than need to find it by ourselves. In this company analysis, I have analysed the strength, weakness, opportunities, and threats of this company according to SWOT analysis which is it stands for Strength, Weakness, Opportunity, and Threat. In this task, student was given a task to create the analysis about the one product of this company and discover what are the disadvantages that need to be taken care of. Suggesting ideas and improvements on what are the problems or demanding by clients, players, or organization about this product. Problem that is the most stand out is that the product material seems very uncomfortable and heavy to wear on the wrist. Plus, with the weight of the metal makes the player have a hard time to produce adequate amount of energy to swing the golf clubs. The solution for this product is that the company may improve the material of the watch by replacing with platinum. Platinum is a material is hard and much lighter compared to standard metal before.