Technology Entrepreneurship Project (ENT 600) : Reebok / Nur Ikmalia Ghani

Work design is referred to as the process of defining the way work will be performed and the tasks that will be required in a given job. The purpose of this report is to find a solution for the main problem. First of all, I have do some research about the company background of Reebok, their business marketing, operational marketing, technology that they use and others. In this study, I have analyse the strength, weaknesses, opportunities, and threats of this product in the real business world by using SWOT analysis. Next, I will be explaining the problems of the shoes that attract my attention. The problem of the shoes that I discovered is the shoes are the design is unattractive, lacks proper advertising and the soles are too slippery when wet. Then , I have three solution for the problem which is create a new fresh design, create a simple design and using a good material. So in this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems.