Technology Entrepreneurship Project (ENT 600) : Umbro / Awangku Hamizan Awang Abdul Majit

This is an endeavor to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that manufactures a product that deeply interests us, which is Umbro, a sports retailer. First of all, the general information regarding the corporate has been collected. Information is gathered through the primary and secondary source. In the second part of the report contains the specialized subject studies. The objective of the project is to figure on the background, organizational structure, products and services that Umbro provides. I used SWOT analysis in this case study to evaluate this company's real-world strengths, weaknesses, opportunities, and threats. Following that, I investigated Umbro's product, which is primarily a common technology used by the company for its chosen product, a football jersey. The issue with the football jersey that I discovered is that it is an old-fashioned style jersey. The jersey also contains several local counterfeit items, which could jeopardize Umbro's profit margins. Finally, this jersey fabric is not as breathable as cotton and tends to stick to wet skin. In this study, I will go into greater detail about the issues, as well as discuss the changes.