The impact of using social network sites toward student's academic performance / Mohd. Ariff Saifuddin Norman

This research paper aims to present the concept of Social Networks Sites' (SNSs) and its evolution in the world of business as well as several important advantages and disadvantages of using on line social networking sites for academic performance. The research is being present based on the main reasons for using online networking sites by UiTM students from the several area in Sepanggar, Kota Kinabalu.
The problem is that the communication has gone far to more than just for social purposes. It is now changed from social into something formal. Since communication has been enhance to more than just social communication, people are moving forward into a new dimension of communication. While the objective is to to determine the effectiveness in searching for information using the social network for academic purposes among undergraduate university students, investigate the relationship on time management between the social networks and students and identifying the factors using SNS's to communicate among the students' in achieving their academic performances.
Finally, the target population for this research is the undergraduate students which consists of both diploma and degree students of UiTM Sabah, Kota Kinabalu Campus for both gender's male and female. The results of the research which the value of Cronbach's Alpha is 0.893 which is considered as excellent, reliable variable and cotTelated well by using 22 items. Based on significant value for each variable. The results shows that there are two (2) independent variables that has a relationship with the dependent variable.