Abstract
Education is defined as a process of learning that will help in the development of an
individual to its fullest level besides the development of society in which both enjoy the
greatest level of happiness and prosperity (Kumar & Ahmad, n.d). There are few levels of
education in Malaysia starting from pre-school, primary level, secondary level and tertiary
level of education (www.moe.gov.my). Tertiary education in Malaysia can be divided into
public and private institution where both comprise of universities and colleges
(Arokiasamy, 2011). Nowadays, the number of private colleges keeps increasing since
there is a demand from students who want to further their studies. Since there are so many
new established private colleges emerging, there is a possibility these colleges are not
known to the public especially the students. Hence, this paper attempt to study on the level
of awareness of secondary school students around Menggatal area towards Multimedia
College (MMC) Sabah, one of the private colleges in Sabah. The research was done using
survey technique by using questionnaire and 240 questionnaires are distributed to 240
respondents in two selected secondary school in Menggatal area which is Sekolah
Menengah Kebangsaan Tebobon and Sekolah Menengah Kebangsaan Bandaraya. The
result shows that many of the respondents did not know about Multimedia CoJlege (MMC)
Sabah. Overall, majority of the respondent agree that Multimedia College (MMC) Sabah
should do more advertisement both in printed and electronic media or can go to school for
talk and therefore, they need to improve their marketing so that they will be known to the
public.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Nasip Serak, Noranis UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness L Education > LB Theory and practice of education > Higher Education > Research L Education > LB Theory and practice of education > Higher Education > College choice |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Awareness, Secondary school students, Education |
Date: | September 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/50550 |
Download
50550.pdf
Download (592kB)