Technology Entrepreneurship Project (ENT 600) : Under Armour / Muhammad Amirul Iqmal Azmi

This is an effort to understand how the ideas can be implemented. Every student at UiTM Perlis is required to complete a case study project as part of their studies. So, for this reason, I was given the opportunity to study Under Armour Company, a corporation that produces a product that we are passionate about. In this case study, I used SWOT analysis to examine the company's strengths, weaknesses, opportunities, and threats in the reality. Next, I researched Under Armour's product, which is primarily a common technology used by the company for its selected product, which is their football shoes.