Technology Entrepreneurship Project (ENT 600) : Under Armour / Afida Adila Abdul Razak

Abdul Razak, Afida Adila (2021) Technology Entrepreneurship Project (ENT 600) : Under Armour / Afida Adila Abdul Razak. [Entrepreneurship Project] (Unpublished)


In this pandemic, there’s a lot of changes in scheme of work. But this is not a distracted for us to learn the theories about ENT 600. This case study is part of assignment on purpose to do the research about the company and their SWOT analysis of the product. So, we choose Under Armour as our company to do this case study. As we know that Under Armour is one of the companies that provide sports goods. Because of this project, I get chances to know deeply about this company such as their objective, mission, vision and so on. In this project, I needed to choose one product and do SWOT analysis on the product. So, I choose their Meridian Legging. Then, I identify the weakness and how to overcome the problems with the best solution among the solutions. Through this case study, I will describe in detail about the problem arising and the best solution that I need to choose to overcome the product’s problems.


Item Type: Entrepreneurship Project
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Abdul Razak, Afida Adila
Subjects: H Social Sciences > HF Commerce > Business
T Technology > T Technology (General) > Industrial research. Research and development
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Keywords: Under Armour ; Sports Goods ; Meridian Legging
Date: 13 September 2021
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