Technology Entrepreneurship Project (ENT 600) : Mizuno Group / Ahmad Aiman Yusri Ismail

This is an opportunity to grasp how the theories can be implemented to a real situation after studies life. As a student in UiTM Perlis, it is a part of a study syllabus for everyone to complete a case study project. So for the purpose, we got the chance to made research on a corporate entity that manufactures a sports product that deeply related to us, which is Mizuno Group, a worldwide sports company. First of all, identify and collect general information about the company group that we chosen. All of the information is gathered through the primary and secondary source of references. Next, the second part or the case study contains the background, organizational structure, products and services that Mizuno provides and also their strategy being worldwide. The main objective of this case study to analysed the strength, weakness, opportunities and threats of our product that we chosen from Mizuno Group stuffs to make some innovations. The SWOT analysis help us to identify which part that we can improve and reduce the weakness in order to compete others brand and be number 1 in sports industry. In this case study, I will explain the problems of the Mizuno racket badminton that grab my attention and provide our recommendation to solve the problems. The problems that have been identified is price is higher than normal racket, so people that want to buy for leisure play can’t afford it. Then, the fold and unplug innovation will make the racket more easier to be broke if not handle with carefully and last one problem for professional player to adapt the new change in games. During this pandemic era, challenge that Mizuno Group face is not just their rivals in same industry and same level that keep produce higher good quality, services and innovation technology. The current challenge that almost everyone faced is to build back and recover from lockdown before this. As we know, there are so many other sports retailers that offer great product and services just like Mizuno Group. Mizuno known as a product apparels and equipment that have a high quality and technology with reasonable price. However, there are still some room for improvement that Mizuno can figure out on how to put their products is the best among other sports retailer.