Mohd Shukri, Siti Nurshamimi
(2021)
Case Study : Mudim Zakaria Enterprise / Siti Nurshamimi Mohd Shukri.
[Entrepreneurship Project]
(Unpublished)
Abstract
MUDIM is a Small and Medium Enterprise (SME) company that was having difficulty achieving the company's own profitability. Mr. Shaarani, MUDIM's founder, has questioned some of the company's risks in terms of achieving profitability in the domestic market as well as extending the business strategy globally. The company had to compete with other brands' products. MUDIM, on the other hand, did not afford to enter new markets.
Item Details
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Shukri, Siti Nurshamimi 2019672506 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Nik Muhammad Naziman, Yusrina Hayati UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business > Success in business |
| Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences |
| Keywords: | Small and Medium Enterprise (SME), Bumiputera (local people of Malaysian), Manufacturer of soy sauce and chilli sauce |
| Date: | 5 May 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/50413 |
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