Case Study : Mudim Zakaria Enterprise / Siti Nurshamimi Mohd Shukri

Mohd Shukri, Siti Nurshamimi (2021) Case Study : Mudim Zakaria Enterprise / Siti Nurshamimi Mohd Shukri. [Entrepreneurship Project] (Unpublished)

Abstract

MUDIM is a Small and Medium Enterprise (SME) company that was having difficulty achieving the company's own profitability. Mr. Shaarani, MUDIM's founder, has questioned some of the company's risks in terms of achieving profitability in the domestic market as well as extending the business strategy globally. The company had to compete with other brands' products. MUDIM, on the other hand, did not afford to enter new markets.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Mohd Shukri, Siti Nurshamimi 2019672506
Contributors:	Contribution Name Email / ID Num. Thesis advisor Nik Muhammad Naziman, Yusrina Hayati UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business education H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Business > Success in business
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Small and Medium Enterprise (SME), Bumiputera (local people of Malaysian), Manufacturer of soy sauce and chilli sauce
Date:	5 May 2021
URI:	https://ir.uitm.edu.my/id/eprint/50413