Case Study : Produk Buncit / Nazirul Fikri Rozalan

Rozalan, Nazirul Fikri (2021) Case Study : Produk Buncit / Nazirul Fikri Rozalan. [Entrepreneurship Project] (Unpublished)


This is an attempt to learn how to adapt ideas to a realistic situation. As a student at UiTM Kota Bharu, undergoing a case study project is part of a study for all. So, for this reason,
I had the opportunity to investigate a company that produces a product that interests me greatly, which is Produk Buncit, currently based in Maran, Pahang.
First of all, the general data surrounding the company has been obtained. The key and secondary sources collect details. The specialised topic studies are found in the second part of the study. The aim of the project is to define Produk Buncit 's history, organisational structure, goods and services.
Next, I have research on Produk Buncit, which is primarily a small company that produce various type of sauces, as well as industry, marketing and its operating strategy used by the company to sell their products, which I find very attention-grabbing. Finally, I examined the financial accomplishments of the company related to how they handle their budgets, as well as financial management achievements.
Goals show what a company would like to do. A policy is a course of action for the accomplishment of aims. Any company should design a plan consisting of a marketing strategy and successful management to achieve its goals. In this case study, using SWOT
analysis, I evaluated the power, vulnerabilities, prospects, and risks of this firm in the real business world. Therefore, from the desires and demands of this company's current clients, I evaluated and realised a resolution to overcome and satisfy their needs in the study of consumer Trend Canvas (CTC), making it possible to continue my creativity in the new challenge of product growth.


Item Type: Entrepreneurship Project
Email / ID Num.
Rozalan, Nazirul Fikri
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business education
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: primarily a small company, foods industry and Produces various of sauces, marinades and vinegar
Date: May 2021
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