Doo Whoops / Nurul Izzati Ismail ... [et al.]

Ismail, Nurul Izzati and Hazli, Nur Lyana and Noor Azman, Noor Afiqah and Hamdan, Helena and Yahya, Nabila Syahira (2014) Doo Whoops / Nurul Izzati Ismail ... [et al.]. [Entrepreneurship Project] (Unpublished)


The Doo Whoopes is a new establishment business-Will start to operate on 1 January 2015. The Doo Whoopes is a partnership business form. The Doo Whoopes is being complimented by five shareholders.

Our business is focusing on production of food which is whoopie pie for daily consume for our main purpose. Our company choose whoopie pie as our main product. This is because whoopie pie has a very high potential in market nowadays. Their demand in market is coming from various sources, places, and age. It contains various flavoured which making it more interesting and delicious for customers with many nourishment in it such as calcium, vitamin and less cholesterol ingredients-It means that it is good for our health. ln addition, their deliciousness and attractiveness with various colour and taste really make customers preferences like in heaven.

The whoopies are divided by two choices for customers to choose which are by colours and flavor. The flavours are salted caramel, oreo, banana with vanilla cream while the colours are red, green, blue, brown and it also can be customize according to customers demand.

The capital in starting the business is from the contribution from shareholders which are from the General Manager Nurul Izzati binti Ismail, Marketing Manager Noor Afiqah binti Noor Azman, Operating Manager Helena binti Hamdan, Financial Manager Nabila Syahira binti Yahya and Administration Manager Nur Lyana binti Hazli. All of the us contribute about RM 14,000 which make up the total of RM 70,000 for a business.

We have agreed to carry out our business at 62/1 Jalan Ibrahim, Bandar Johor Bahru, 8000 Johor Bahru, Johor. We choose this location for our business location because it is the most strategic and quite a well known location to run our business. Besides that, it is located in the heart of Johor Bahru City. Our company also provided other facilities such as Wi-Fi and air-conditioner to make our customer more comfortable and enjoy will doing some business with us.


Item Type: Entrepreneurship Project
Email / ID Num.
Ismail, Nurul Izzati
Hazli, Nur Lyana
Noor Azman, Noor Afiqah
Hamdan, Helena
Yahya, Nabila Syahira
Email / ID Num.
Thesis advisor
Abdul Ghani @ Ismail, Rosmah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Doo Whoopes, Business plan, Entrepreneurship, UiTM Cawangan Johor Segamat
Date: 2014
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