Technology Entrepreneurship Project (ENT 600) : Adidas / Adib Aiman Abd Manaf

First of all, the journey of this company started from 1900 which was in the wash room until they mostly conquered the world of industry in their prospect. Adidas started in the small town in Bavaria, Germany. The founder of adidas was Adi Dassler. He was startup the business in his mother’s wash kitchen. The first move of Adidas Dassler was in 1924 that he registered the ‘Gebruder Dassler Shcuhfabrik’ and the first mission was to provide athletes with the best possible equipment. school. The first award that make their glory of journey was the first gold medals in Amsterdam in 1926 won by Lina Radkel. Next, Adidas Group is a one gigantic company who mark up its name on global stage as one of the top sports brand company. This spectacular brand not only well known regarding its famous sports footwear product line, it also nowadays had been introduced to the world as a brand for lifestyles, either for casual, formal or informal apparel, accessories also gear. As refer to this assignment, my case study was covered of the investigated about one of this company product. The product that has been chosen is Adidas bag pack for hikers. In order to determine the problems of the products, I am used a SWOT analysis, which involving analysis of the product’s Strength, Weakness, Opportunity and Threat, had been conducted.