Case Study : Kamis Batik Kuala Terengganu “Embroidery Batik” / Nur Hidayah Syuhada Mohd Nasir

Mohd Nasir, Nur Hidayah Syuhada (2021) Case Study : Kamis Batik Kuala Terengganu “Embroidery Batik” / Nur Hidayah Syuhada Mohd Nasir. [Entrepreneurship Project] (Unpublished)

Abstract

The company that I took to do case study is Kamis Batik Kuala Terengganu. They made batik traditional by using block. This company is located at Kampung Banggol Durian and has operate since 25 years ago.
While studying this company, I identified some problem in business process. The major main problem for this company is the customer find it difficult to distinguish authentic and imitation batik. This problem occurred because both pattern of batik look similar and the price also play important role. Next, the shortage skilled workers. It is a severe issue too in keeping the traditional batik value.
I analyzed these problem by using SWOT analysis to identified the problem and the solution for each problem.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Mohd Nasir, Nur Hidayah Syuhada 2018206576
Contributors:	Contribution Name Email / ID Num. Thesis advisor Nik Muhammad Naziman, Yusrina Hayati UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Textile arts and crafts T Technology > TT Handicrafts Arts and crafts > Home arts. Homecrafts. > Textile arts and crafts > Textile decoration. Textile painting
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords:	Batik entrepreneurs, Malaysian Handicraft, Largest original batik producers and Batik traditional
Date:	5 May 2021
URI:	https://ir.uitm.edu.my/id/eprint/50342