Case Study : Hajjah Aminah Food Industries Sdn Bhd / Nurul Izzah Muhammad Azhari

Muhammad Azhari, Nurul Izzah (2021) Case Study : Hajjah Aminah Food Industries Sdn Bhd / Nurul Izzah Muhammad Azhari. [Entrepreneurship Project] (Unpublished)
Abstract

Hajjah Aminah Food Industries Sdn Bhd (HAFI) was established on 2 February 2000 under its former name, Oz-Asian Food Services Sdn Bhd. Between year 2000 and 2007 the company was based in its former bacteria and portion-controlled factory in Shah Alam.
The company focused mainly on the production of portioned NZ and Australian meats for the consumption of major premier Western dining restaurants and hotels in Kuala Lumpur.
The company later set up Westfood Cafe and in 2007 worked with Carrefour to set up several cafe outlets called 'Hello Italy'. ''Hello Italy'' today becomes one of its brands for its range of premium Western products. HAFI moved to Seremban in 2008 to focus more
on the production of value-added meat based and related products for the airline industry, retailers and hospitality industry.

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