An impact of socio-demographic characteristics towards environmental attitude / Nur Syilawati Ayusri, Noor Raihan Che Muhtar and Tengku Nurliyana Nabila Tengku Malim Busu

Environmental pollution has become serious problem due to economic development and increased industrialization activities. This problem was arising from the result of human activities. Therefore, it is necessary to get public attention towards the knowledge of the environmental issue as well as environmental attitudes. This research was conducted to determine the level of environmental attitude of community as well as to compare their environmental attitude according to different social demographic factors. Data was collected through a self-administered questionnaire which consists of 393 employees from six randomly selected industrial factories in Senawang Industrial Park. Research findings reveal that the respondents have pro¬ environmental attitudes. Consequently, factor analysis shows the relative importance of pro-environmental dimensions is Environmental Responsibility, Environmental Concern, Government Initiative, Environmental Problem, Respondent Behaviour and Malaysia's Reputation. Furthermore, multiple linear regression was carried out to determine the significant factor that contributes on the environmental attitudes. It was found that the only contributing factor to environmental attitude is those with household income RM 1500 and below