Qishii Yummy Enterprise / Muhammad Uzair Zuraidi ... [et al.]

Zuraidi, Muhammad Uzair and Muhammad Jamil, Mohamad Amirulasyraaf and Saukat Ali, Siti Nor Ainina and Sumali, Haironnisak and Muhammad Zen, NajahNazreen (2014) Qishii Yummy Enterprise / Muhammad Uzair Zuraidi ... [et al.]. [Entrepreneurship Project]


OISHII YUMMY is one of the companies that involve with small medium industry. Our company had chosen to carry a business in Bandar Puncak Alam by selling our frozen food which is Rainbow Pancake Puff to the customers. This selection of location is based on the strategic place which is connected to many important areas and also the large number of population in this area.

Moreover, OISHII YUMMY supplies Rainbow Pancake Puff that has variety of colour and flavour. The puff comes in three colours and four flavours in order to attract our target customer and this product also have its own benefit which is low in cholesterol. We fulfill our customer need and by fulfilling them, it will increase our loyal customer and high demand later on.

Our main goal is to become a well known brand of frozen food throughout Malaysia and internationally which is by selling our delicious product to our customer. Our mission in this company is to provide the maximum satisfaction to our customer and this can be achieved by supplying our frozen food with the best possible services for them.

Nowadays, people are using internet which is email and Facebook to gain information. Malaysian has the most Facebook account compare to other country and by looking at this fact, our company took this opportunity as a channel to market and promote our product to our customer. Internet is one of the medium that could promote our product fast and it requires less cost to operate it as well as decreasing our expense in our marketing budget.

OISHII YUMMY company consists of five young and talented partner that has their own skill and knowledge in business that will lead to the achievement of our company's goals and objective. They are young graduates from various field of study including Entrepreneurship, finance and operations management. The strength of management team focus on multiple skills and personal attributes including creativity and commitment of each members in contributing to the project. In future expansion, about four years to come we are thinking of expanding business to three branches in Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Zuraidi, Muhammad Uzair
Muhammad Jamil, Mohamad Amirulasyraaf
Saukat Ali, Siti Nor Ainina
Sumali, Haironnisak
Muhammad Zen, NajahNazreen
Email / ID Num.
Thesis advisor
Abd Ghani @ Ismail, Rosmah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Frozen food, Customer satisfaction, Food Industry, UiTM Cawangan Johor Segamat
Date: 2014
URI: https://ir.uitm.edu.my/id/eprint/50282
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