Abstract
The purpose of this research is to study the factor that contributes in students' dependency on
smartphone. This research also examines the relationship between social needs, social influence
and convenience towards students' dependency on smartphone. Thus, this investigation
conducted among Universiti Teknologi Mara (UiTM) Sabah Cawangan Sabah degree students,
whereas samples are chosen among 155 students who use smartphone. The research used certain
method attain the result for the objective. Cronbach's Alpha reliability test is also used to
measure the level of reliability of the research, while Multiple Regression analysis also used to
analyze the data which is to show how strong the relationship between both variables and also to
show its' significance. Findings of the results through multiple regression analysis revealed that
social needs and convenience show its significant effect for the study while social influence
show negative relationship with the dependency on smartphone. Convenience results in to have
the strongest effect towards the dependency on smartphone. The results of this research are
limited due to the unwillingness to contribute for the survey. In addition, this research might also
have limitation due to the sample are restricted particularly on UiTM Sabah degree students
only. Based on the findings from this research, the implication and future research of this
research will be discussed in this paper.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Nasir, Mohd Haliff UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Higher Education > Research L Education > LB Theory and practice of education > Higher Education > Technology. Information technology. Internet in higher education T Technology > T Technology (General) > Technological change T Technology > T Technology (General) > Creative ability in technology |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Student; Smartphone; Social needs; Social influence |
Date: | December 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/50175 |
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